Web and digital services for local businesses. Cold-sell model — builds websites, business cards, and digital presence. Craft energy. Dark by default.
Light mode: bg #ffffff · surface #f5f1ec · accent #7A5228 (darkened for contrast). Light is default on site load. Dark available via toggle. Both modes use the same cognac brown — it works on either background.
The animated roots in the hero are Graft's signature mark — organic branching lines growing upward from the soil, rendered in the cognac accent color. On dark mode they glow gold; on light mode they darken to rich brown. They represent growth, foundations, and craft. Never remove or swap them — they are the brand's most distinctive visual element.
White background, dark roots, cognac accent at #7A5228. Clean, approachable — right for cold outreach and first impressions.
Near-black background, glowing roots, cognac accent at #9E6B38. Cinematic, craft-forward — for portfolio and presentation contexts.
Graft sounds like a skilled tradesperson, not a digital agency. We take the work seriously without the agency jargon. No "synergies," no "omnichannel solutions" — just honest work delivered well.
Cold outreach is part of the model. The tone is confident and clear — we say what we do, who it's for, and what it costs. We don't oversell. Local businesses respect directness.
Graft serves real local businesses — restaurants, trades, retail. The copy should feel like it was written for someone specific, not a demographic. Reference real results, real outcomes.
Always appear as "a Dunwell company" in the footer. Graft and Invio share the same target audience (local small businesses) — cross-sell naturally. Graft builds their digital presence; Invio tracks their margins. Siteforge is the internal tool that powers Graft's delivery — it is not a client-facing product.